Lingerie "A to Z" - After Eden Lingerie

After Eden is the brainchild of Dutch lingerie mogul, Mr. van Helden who took over a lingerie company called Elbrina Foundations BV in 1981 and decided to change direction with the collections to create a more vibrant, younger feel to the products.

With the motto “Nothing is as personal as lingerie, no woman or body is the same”, Mr. Van Helden created the hugely popular brand of undies and several sister lingerie brands to cater for all the beautiful shapes and sizes his customers came in. The new brands were Elbrina, After Eden, Dress Code, Beautifull and Zilly.

After Eden’s collections have a beautiful continuity with the constant renewal of fabrics and exquisite laces. The design studio is constantly producing beautiful new lingerie products based on latest fashion styles, but the emphasis is always on quality and fit! One thing we particularly love about the product ranges created by this Dutch company is the prices – you get quality fits and underwear that will work with many different outfits. All for a fraction of the RRP’s of many large lingerie brands.